KALAMAZOO, MI (WKZO AM/FM) -Western Michigan University will begin a cannabis marketing class in the spring.
The university is working with several local cannabis experts for the class, and assistant professor of food marketing Dr. Russell Zwanka says “the next generation will be the first generation that would actually choose THC over alcohol as their relaxing substance.”
He will head the program and says students will get experience with local businesses. Zwanka says they will be taught about the differences between medical and recreational use.
